Built from a real haunt.
The Hallow Path did not begin as a logo looking for something to sell. It grew from designing, rebuilding and improving an annual community Halloween maze, then translating those lessons into systems other people could explore and use.
Make the yard disappear.
The challenge was always bigger than putting decorations outside. The goal was to make guests forget the familiar property around them and feel like they had entered a sequence of rooms, corridors and scenes with their own rhythm.
Build the path first. Then decide what waits on it.
Experience. Play. Build. Expand.
Those four ideas define what belongs under The Hallow Path and prevent the brand from becoming a junk drawer with a spooky font.
Experience
Physical haunts and immersive environments.
Play
Tabletop and interactive games inspired by the logic of a haunt.
Build
Planning tools and construction systems for other haunt makers.
Expand
New worlds, characters, creator programs and future forms of storytelling.
One home for the whole project.
The Hallow Path is the dedicated Halloween and immersive-entertainment brand within Building Buddies MN LLC.